Ribloggato da TechCrunch:

When Yahoo acquired IntoNow last spring, the "technology powered media company" sought ways to connect users playing around with their iPhones and iPads with content that they were watching on TV. Today, about 80 percent of users watch television with some sort of mobile device in their hands. But mostly what they're doing is checking email and playing Angry Birds. Now if only there were some app that could get them to pay attention to TV-type stuff while commercials are on.

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