Study shows Apple devices actually gained mobile ad share in 2012: now 63%, up from 47% the year before

Originally posted on VentureBeat:

Screen Shot 2012-12-19 at 11.50.32 PMConventional wisdom has it that Android market share is growing massively and quickly. According to mobile marketing and advertising technology provider Velti, however, none of that market share is translating to usage share.

At least, not in the world of mobile advertising — ads in apps.

At the end of 2011, Velti said, Android had 53 percent of all mobile ad impressions. Fast forward to today, however, and the situation is reversed: with iPad mini, iPhone 5, and the new retina iPads, iOS jumped to 63 percent of all impressions as Android slumped to just 37 percent.

At some point, faced with results like this again and again and again, we have to simply say that while more Android devices are being purchased, iOS devices are actually being used.

More cases in point from the Velti study?

iPad mini had more impressions in November 2012 than the Samsung…

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