Study shows Apple devices actually gained mobile ad share in 2012: now 63%, up from 47% the year before

Originally posted on VentureBeat:

Screen Shot 2012-12-19 at 11.50.32 PMConventional wisdom has it that Android market share is growing massively and quickly. According to mobile marketing and advertising technology provider Velti, however, none of that market share is translating to usage share.

At least, not in the world of mobile advertising — ads in apps.

At the end of 2011, Velti said, Android had 53 percent of all mobile ad impressions. Fast forward to today, however, and the situation is reversed: with iPad mini, iPhone 5, and the new retina iPads, iOS jumped to 63 percent of all impressions as Android slumped to just 37 percent.

At some point, faced with results like this again and again and again, we have to simply say that while more Android devices are being purchased, iOS devices are actually being used.

More cases in point from the Velti study?

iPad mini had more impressions in November 2012 than the Samsung…

View original 204 altre parole

About these ads

Informazioni su PassioneMobile

Siete approdati nel Mondo Mobile e Digitale dove la parola d'ordine è Mobility, dai Telefonini, Smartphone, Pda,Tablet, Gps, Gadgets hi-tech, tutte le novità dal MONDO...MOBILE e non solo!

Nessun commento ancora... lascia il tuo commento per primo!

Rispondi

Inserisci i tuoi dati qui sotto o clicca su un'icona per effettuare l'accesso:

Logo WordPress.com

Stai commentando usando il tuo account WordPress.com. Chiudi sessione / Modifica )

Foto Twitter

Stai commentando usando il tuo account Twitter. Chiudi sessione / Modifica )

Foto di Facebook

Stai commentando usando il tuo account Facebook. Chiudi sessione / Modifica )

Google+ photo

Stai commentando usando il tuo account Google+. Chiudi sessione / Modifica )

Connessione a %s...

lapappapronta

il mio angolo cottura..

Tratti e spunti

Marco Guzzini blog

National Media Museum blog

We explore the science, technology and art of the still and moving image, and its impact on our lives.

Zygoma

Attempting to apply reason in an unreasonable world

Iscriviti

Ricevi al tuo indirizzo email tutti i nuovi post del sito.

Unisciti agli altri 3.790 follower

%d blogger cliccano Mi Piace per questo: