Originally posted on VentureBeat:
Conventional wisdom has it that Android market share is growing massively and quickly. According to mobile marketing and advertising technology provider Velti, however, none of that market share is translating to usage share.
At least, not in the world of mobile advertising — ads in apps.
At the end of 2011, Velti said, Android had 53 percent of all mobile ad impressions. Fast forward to today, however, and the situation is reversed: with iPad mini, iPhone 5, and the new retina iPads, iOS jumped to 63 percent of all impressions as Android slumped to just 37 percent.